AutoFilm turns every internet lead into a personal video conversation. Your reps record. Customers watch. Appointments show. The data is unambiguous — dealers using personal video close more deals, approve more service, and build the kind of trust that generates reviews, referrals, and repeat business.
The average dealership spends $528,923 on advertising annually. Then watches 60% of those hard-earned leads evaporate from poor follow-up. The data tells a brutal story.
Every stage of the internet lead funnel has a known industry benchmark — and a measurable AutoFilm lift. Here's where the money is made and lost.
Service and parts departments account for as much as 53% of a dealer's total gross profit. Yet the number one reason customers decline service is distrust — they can't see what the technician sees. Video changes everything.
Plug in your store's numbers. AutoFilm's ROI model is built on Foureyes, NADA, and Haig Partners benchmarks — the same data your 20 Group is using.
Covideo is 20 years old, charges $49/user, and just became a certified VW of America vendor. CarFilm charges $495/rooftop with 11 Android downloads last month. We built AutoFilm to beat both — on price, features, and design.
| Feature | AutoFilm | Covideo | CarFilm |
|---|---|---|---|
| Pricing | |||
| Price model | from $399/mo per rooftop · unlimited users | $49/user/month | $495/rooftop/month |
| 10-user store annual cost | $3,588 | $5,880 | $5,940 |
| Annual savings vs. competitors | — | You pay $2,292 more | You pay $2,352 more |
| Core Features | |||
| Mobile + webcam recording | ✓ | ✓ | ✓ |
| Dual camera (selfie + wide) | ✓ | ✓ | — |
| AI script generation (Claude) | 10 purposes | VIN only | — |
| WhatsApp + QR delivery | Exclusive | — | — |
| 6 CTA buttons on player | Exclusive | 2–3 | 2–3 |
| Appointment booking on player | Exclusive | — | — |
| Revenue attribution tracking | Exclusive | — | — |
| Lead scoring + watch heatmaps | Exclusive | — | — |
| Video streak gamification | Exclusive | — | — |
| Service Drive + RO Approval | ✓ | Limited | — |
| Admin & Branding | |||
| Multi-rooftop group dashboard | ✓ | Basic | ✓ |
| White label + custom domain | Exclusive | — | — |
| Training center + certifications | ✓ | Resources only | ✓ |
| KPI vs. industry benchmarks | Exclusive | Basic | Basic |
| iOS + Android app quality | iOS 26 design | Legacy UI | 2,800 total installs |
Pick the plan that matches how your rooftop operates. Every plan is unlimited users — no per-seat fees, no feature walls.
Dealers think in months. So does AutoFilm. Your 30-day trial maps to a complete billing cycle — enough time to build the video habit, hit a month-end push with it, and see what your reps' numbers look like when customers are pre-sold before they walk through the door.