Built exclusively for automotive retail

The deal is won
before they walk in.

AutoFilm turns every internet lead into a personal video conversation. Your reps record. Customers watch. Appointments show. The data is unambiguous — dealers using personal video close more deals, approve more service, and build the kind of trust that generates reviews, referrals, and repeat business.

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from $399/mo per rooftop
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The Problem

Your leads are leaking.
Every. Single. Day.

The average dealership spends $528,923 on advertising annually. Then watches 60% of those hard-earned leads evaporate from poor follow-up. The data tells a brutal story.

Ad-spend and lead-loss figures are industry reporting; the studies behind the four numbers below are named on each card. These two opening figures are not attributed here — treat them as the scale of the problem, not as a measurement.
74%
of dealers send no price quote in their lead response
Source: 2025 Lead Response Study · 1,700 dealerships · CDG Media
40%
of dealers take more than 15 minutes to respond to an internet lead
Source: 2025 Lead Response Study · CDG Media / Digital Air Strike
6%
average 30-day close rate on internet leads industry-wide
Source: Foureyes Benchmark Report · 700 U.S. Dealerships · 2024–2025
21×
more likely to qualify a lead when responding in under 5 minutes vs. 30 minutes
Source: Lead Response Management Study · DemandLocal Automotive
Sales Funnel

From prospect
to sold.

Every stage of the internet lead funnel has a published industry benchmark. Beside each one is the number AutoFilm is built to reach. The benchmarks are measured; the AutoFilm column is the target.

AutoFilm Target Model
Avg response timeIndustry 42 hrs → AutoFilm <8 min
Appt set rateIndustry 40% → AutoFilm 58%
Appt show rateIndustry 58% → AutoFilm 72%
Lead-to-sale closeIndustry 6% → AutoFilm 14%
Industry figures are the sourced benchmarks above. The AutoFilm column is a target modelled from response time — not a measured result. AutoFilm has no rooftop live long enough to report one, and we will publish real numbers instead of these the month we have them.
Step 01
100
Internet Lead Arrives
Shopper submits a form from your website, Autotrader, Cars.com, or third-party source. Industry average: 3.5 leads per car sold.
↓
Step 02
63%
Contact Rate
Two-way communication established. 37% of leads are never contacted — money left on the floor before the conversation even starts.
↑ AutoFilm video response = immediate personal contact
↓
Step 03 · Highest Impact
40%
Appointment Set Rate
Of contacted leads, only 40% set an appointment. Phone leads convert at 74%. AutoFilm videos turn digital contacts into phone-quality conversations.
↑ +18pts to 58% with AutoFilm personal video
↓
Step 04
58%
Appointment Show Rate
58% of set appointments actually show. Pre-visit video reminders from the salesperson cut no-shows dramatically — the customer knows who they're meeting.
↑ +14pts with pre-appointment reminder videos
↓
Step 05
41%
Appointment Close Rate
41% of shows close. Customers who've seen a personal video walk in warmer, more qualified, and less likely to be shopping 3 other dealers simultaneously.
↑ Pre-sold customers close at 55%+
Stage rates are industry benchmarks reproduced from trade reporting; the four headline figures at the top of this section carry their studies, the per-stage rates do not — we have not recorded which report each came from, and we would rather say so than attach a citation we have not checked. The lift under each stage (+18pts, +14pts, 55%+) is a target this product is built to hit, not a result anyone measured: no AutoFilm rooftop has been live long enough to produce one.
Video Impact on Sales

The numbers behind
personal video.

👀
8.2×
Higher engagement vs. email-only outreach
Personalized video messages generate dramatically higher open and response rates than text emails. The customer sees a face, hears a name, and feels a relationship before they've stepped foot in the store.
Source: Covideo Platform Data · Automotive Benchmark Study 2024
📱
94%
of customers prefer to be contacted by text/SMS
Service customers and internet leads both cite texting as their preferred contact method. AutoFilm delivers a personal video link via SMS — the format customers actually open within minutes, not hours.
Source: TruVideo Platform Study · 8.5M video views analyzed
🔥
39%
of MPI videos get shared by the customer
When a customer shares a video from their service advisor, it reaches the actual decision-maker or a trusted friend. That's organic reach your $528K ad budget can't buy — and it leads to approved work in under 3 minutes average.
Source: TruVideo · Digital Dealer · 2024 service video study
Service Drive

Fixed ops is 53% of your
gross profit. Protect it.

Service and parts departments account for as much as 53% of a dealer's total gross profit. Yet the number one reason customers decline service is distrust — they can't see what the technician sees. Video changes everything.

Without Video MPI
24%
of customers approve recommended repairs when receiving text/phone MPI only
📋
Technician fills out MPI form with $2,000 in needed work. Advisor estimates $1,200. Customer on the phone remembers $600. Spouse approves $200. Dealer loses $1,800 in one transaction.
❓
Customer can't see what the technician sees. Recommendations feel like upselling. Trust is absent.
⏱️
Average response time to a verbal MPI recommendation: Hours or days. Customer goes home and forgets.
With AutoFilm MPI Video
51%
of customers approve recommended repairs when receiving a personal MPI video — a 112% improvement
These are published results for video MPI as a category, not results AutoFilm has produced. AutoFilm delivers the same mechanism — the customer sees the failure with their own eyes — but no rooftop has run it here long enough to report its own number, and we are not going to print one we did not measure.
🎥
Technician shows the worn brake pads, the cracked tire sidewall, the leaking gasket. Customer sees it with their own eyes. Skepticism disappears.
💰
Xtime Inspect reports $144 more per RO across all dealerships using video. Individual stores have published far larger lifts — up to $1,993 per RO — but those are single-store figures, not an average you should plan on.
⚡
Customers reply to a video far faster than to a phone message they have to call back — the approval arrives while the car is still on the lift. Faster throughput, higher CSI. (Response-time figure withheld until we can quote our own.)
📊
J.D. Power 2024 ASI Study: Only 23% of customers receive any photo/video with their MPI — meaning 77% of dealerships are leaving this on the table.
Complete Service Video Flow

Six touchpoints.
Every one moves gross.

The lift under each step is the target that touchpoint is built to hit, drawn from published video-MPI results — not a number AutoFilm has measured. They are amber, not green, for that reason: on this page green means verified, and nothing here is verified yet.
01
📅
Appt Reminder
Personal video from service advisor the day before
↓ 35% no-shows
→
02
🔍
MPI Video
Tech shows the customer exactly what needs attention
↑ 112% approvals
→
03
💡
Upsell Video
Advisor walks tires, brakes, fluids on camera
↑ $180 avg ticket
→
04
✅
Vehicle Ready
Show completed work — builds pride in the service
↑ CSI scores
→
05
🌟
CSI Follow-Up
Personal thank you → Google review request in one tap
↑ review volume
→
06
🚗
Trade Invite
Every service customer is a sales prospect — the service drive is where the next sale starts
↑ repeat buyers
→
74%
of service customers buy their next vehicle from the same dealer
Source: DemandLocal Automotive · 2025
$81B
in service and parts sales at U.S. franchised dealerships in H1 2025 alone
Source: NADA Mid-Year 2025 Data
53%
of total dealer gross profit comes from fixed ops — service, parts, and body shop
Source: VentaVid · NADA Dealer Analytics 2024
ROI Calculator

What's your
number?

Plug in your store's numbers. AutoFilm's ROI model is built on Foureyes, NADA, and Haig Partners benchmarks — the same data your 20 Group is using.

The "industry average" beside each slider is a benchmark for orientation, not a promise. The lift the model applies (+18pts set, +14pts show, +14pts close, each capped) is a target, not a measured AutoFilm result — the output is what those assumptions produce against the numbers you type, and it is only as good as they are.
200 leads/month
28%
52%
38%
$3,800 total per deal
4 rooftops
Additional Monthly Revenue with AutoFilm
$0
vs. current performance
Current monthly deals
—
AutoFilm deals (est.)
—
Additional deals/month
—
Gross per deal
—
AutoFilm cost/month
—
Net ROI ratio
—
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vs. Competition

Every competitor
is blue and expensive.

Covideo is 20 years old, charges $49/user, and just became a certified VW of America vendor. CarFilm charges $495/rooftop with 11 Android downloads last month. We built AutoFilm to beat both — on price, features, and design.

Feature AutoFilm Covideo CarFilm
Pricing
Price modelfrom $399/mo per rooftop · unlimited users$49/user/month$495/rooftop/month
10-user store annual cost$3,588$5,880$5,940
Annual savings vs. competitors—You pay $2,292 moreYou pay $2,352 more
Core Features
Mobile + webcam recording✓✓✓
Dual camera (selfie + wide)✓✓—
AI script generation (Claude)10 purposesVIN only—
WhatsApp + QR deliveryExclusive——
6 CTA buttons on playerExclusive2–32–3
Appointment booking on playerExclusive——
Revenue attribution trackingExclusive——
Lead scoring + watch heatmapsExclusive——
Video streak gamificationExclusive——
Service Drive + RO Approval✓Limited—
Admin & Branding
Multi-rooftop group dashboard✓Basic✓
White label + custom domainExclusive——
Training center + certifications✓Resources only✓
KPI vs. industry benchmarksExclusiveBasicBasic
iOS + Android app qualityiOS 26 designLegacy UI2,800 total installs
Pricing

Simple plans.
Unlimited users.

Pick the plan that matches how your rooftop operates. Every plan is unlimited users — no per-seat fees, no feature walls.

AutoFilm — Plans from
$399
/rooftop per month · unlimited users · Sales · Service · Complete
$399 Sales · $599 Service · $899 Complete — same full product depth on every tier.
Unlimited video recording and sending
SMS · Email · WhatsApp · QR code delivery
Full Claude AI — 10 script purposes
Service Drive + MPI + RO Approval
Real-time tracking · lead scoring · heatmaps
Revenue attribution — front gross linked per video
Command admin panel · KPI benchmarks · training
iOS + Android · built on iOS 26 design language
Start Free 30-Day Trial — No Credit Card Required
Volume pricing available for groups of 4+ rooftops · White label available for dealer groups · Cancel anytime
Industry Voice

Dealers who use
personal video.

"
We're ranking each day on how many videos each store sends. Video is now how we measure whether a rep is truly working their leads — not just logging calls in the CRM.
Jeff Ramsey
Ourisman Auto Group · DriveCentric Video Program · CDG Media 2025
"
It's not just about getting leads. It's about converting them. Transparency and quality are what set dealerships apart — and video delivers both in one touch.
Alexi Venneri
CEO, Digital Air Strike · 2025 Lead Response Study
"
When the technician can show the vehicle owner the issues he discovered in his own words — nothing gets lost in translation. Nothing gets watered down. Nothing gets omitted. Approval happens in minutes.
Joe Shaker
CEO, TruVideo · Digital Dealer · 8.5M Videos Analyzed
30-Day Free Trial
Start this month.
See results this month.

Dealers think in months. So does AutoFilm. Your 30-day trial maps to a complete billing cycle — enough time to build the video habit, hit a month-end push with it, and see what your reps' numbers look like when customers are pre-sold before they walk through the door.

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Onboarding call included
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